The European market offers huge opportunities for software and connected devices—but new rules are coming that will affect all products sold to EU customers. The Cyber Resilience Act, which will fully apply in 2027, will require manufacturers, importers, and distributors to plan cybersecurity from the very start, build secure products, and manage vulnerabilities throughout the product lifecycle.

Even though the Act is not yet in force, companies should start preparing now. Product development and update cycles can be lengthy, and aligning design, risk management, and documentation with CRA requirements early helps avoid last-minute compliance challenges. This will also ensure smoother market entry, reduce the risk of costly redesigns, and give your company a head start with European customers before the regulation takes effect.

Entering the European market offers significant opportunity, but it also comes with an extensive regulatory landscape — even for businesses based outside the EU. Whether you offer SaaS, run an online platform, or sell physical products via a webshop, the EU imposes strict obligations aimed at protecting consumers, securing data, and maintaining digital trust. 

This article explains the core laws most likely to affect your business when supplying products or services to EU users. We highlight which rules may apply to you, common compliance challenges, and what early action you can take to avoid costly delays, penalties or reputational damage.